Success starts with progress.
The Progress Advantage emphasizes the idea that action-oriented tactics can effectively shape strategy — and that prioritizing them can accelerate results.
Trusted by founders
at winning B2B startups
There's a cost to
doing nothing
The Progress Advantage is built on the principle that tactics inform strategy — not the other way around.
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OUR KEY TO SUCESS
Winning behaviors compound
The sooner you identify winning behaviors and double down on them, the sooner you start to build momentum — moving faster toward your goals.
There are three phases to an engagement together:
After an initial strategy session, we’ll move into a deep-dive calibration period (completely free of charge) to identify biggest needs.
Based on your company’s stage and size, we’ll roll up our sleeves and begin putting tactics to action, with a focus on implementing systems that can be measured and adjusted quickly.
We’ll measure progress and then re-engineer tactics as necessary while doubling down on winning behaviors — all to build the momentum you need to go from Good to Great.
One-size-fits-all
isn't our style
When you start a business, you’re pioneering — from the product or service you offer to the way that you do sales, marketing, and beyond. That’s why the Progress Advantage isn’t based on a book we’ve read or a set of vague ideals that are only relevant at a high level.
We immerse ourselves into your business, working with any and every member of your company (not just executives) to create a custom playbook that combines best practices with the specificity of your stage, your market, and your team.
Early stage
- Pipeline development, building & scrutinizing the pipeline
- GTM fundamentals
- Proactively planning for the future
- Fundraising
- Tools & budget
Scaling
- Hiring performance management - compensation
- GTM strategy & process design - and monthly execution - KPIs and tracking
- Board management - prep for board meetings, etc.
- Cross-functional alignment
- Sales finance
- Tools & budget
Maturity
- Initiative based work involving 3+ departments tied to key financial goals within the fiscal cycle
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TESTIMONIALS
Hear from our clients
Took us to the
next level.
So many consultants come in and say "You have no idea how this works, and I’m here to save the day." Ram never made us feel like we had done something wrong — he acknowledged how hard it is to build a successful business and said, "You’ve done the best you could, now here’s how we can take it to the next level, together."
Dr. Serene Almomen
Ram knows how to get stuff done.
While generally consultants or third-parties tend to be very ideas-focused or strategy-focused, Ram will sit down and push you to actually get stuff done. He provides a lot of resources, and is refreshingly tactical.
David Barnard
Ram puts in the necessary work.
I’ve worked with a lot of consultants, and I’ve been unimpressed by most. But Ram wasn’t afraid to roll his sleeves up — there was never a moment where he said, "Nah, I don’t do that."
Zach Oates
Ram knows how to get stuff done.
While generally consultants or third-parties tend to be very ideas focused or strategy focused, Ram will sit down and push you to actually get stuff done. He provides a lot of resources, and is refreshingly tactical.
David Barnard
Took us to the
next level.
So many consultants come in and say ‘You have no idea how this works, and I’m here to save the day.’ Ram never made us feel like we had done something wrong — he acknowledged how hard it is to build a successful business and said, ‘You’ve done the best you could, now here’s how we can take it to the next level, together.
Dr. Serene Almomen
Ram puts in the necessary work.
I’ve worked with a lot of consultants, and I’ve been unimpressed by most. But Ram wasn’t afraid to roll his sleeves up — there was never a moment where he said, 'Nah, I don’t do that.
Zach Oates
Took us to the
next level.
So many consultants come in and say ‘You have no idea how this works, and I’m here to save the day.’ Ram never made us feel like we had done something wrong — he acknowledged how hard it is to build a successful business and said, ‘You’ve done the best you could, now here’s how we can take it to the next level, together.
Dr. Serene Almomen
Ram puts in the necessary work.
I’ve worked with a lot of consultants, and I’ve been unimpressed by most. But Ram wasn’t afraid to roll his sleeves up — there was never a moment where he said, 'Nah, I don’t do that.
Zach Oates
Ram knows how to get stuff done.
While generally consultants or third-parties tend to be very ideas focused or strategy focused, Ram will sit down and push you to actually get stuff done. He provides a lot of resources, and is refreshingly tactical.
David Barnard
That's what
we're here for
During our initial calibration period, we’ll work together to analyze your biggest needs and growth detractors. Then, we’ll get to work.
At The Progress Advantage, we’re not interested in being talking heads; we’ve done our time in the trenches and are ready to roll up our sleeves and do the quote-unquote dirty work with you.
If your business is a multi-lane highway, with each of the cars being GTM activities across your entire org, the Progress Advantage will help you determine which cars need to be speeding up (and which need to be slowing down) at any given time.
A word from our founder
With a history in revenue, operations, and strategy operations at companies like Google and Blend, tying tactics to strategy is my bread and butter. After we work together, it will be yours, too. You built your business with passion and grit — and you’ve built something you should be proud of. My goal is to point out the blind spots or missed opportunities that are keeping your business from entering into the next phase of growth.
